Creative under fire
Ronde 1 | 09:30 - 10:20
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Over het college:
Mark: “If you’re on my side and believe in prosocial brands, you will sooner or later find yourself confronted with real big global problems. Through my experience I learned and know that creatives, like you and me, have the power to solve big, complex, scary real-world problems.
I also found that the same talent that allows us to create also hinders us from confronting bigger, more frightening problems than those outlined in marketing briefs. It could very well be true that the self defense mechanisms that help creative people maintain a sense of comfort and security, actually prevent us from being able to consider more serious global problems in the first place.”
Tijdens dit college leer je alles over ‘Goodvertising’: Van ervaringen tot handvatten. Ontdek wat je nodig hebt om wereldproblemen op te lossen zonder je gezonde verstand te verliezen.